Brand Color Decision Benchmark

How do agencies and brand teams actually evaluate, approve, and document brand color decisions?

We're collecting responses from branding professionals to better understand how color decisions are made across the industry.

The benchmark explores topics such as:

• Stakeholder involvement and approvals
• Evaluation criteria and decision-making methods
• Documentation and rationale preservation
• Common causes of rework and delays
• Accessibility and validation practices

What you'll get

• How many stakeholders typically influence color decisions
• The most common evaluation criteria
• How teams document color rationale
• The leading causes of decision rework
• Emerging patterns across agencies and in-house teams

Participation

• Takes approximately 3–5 minutes
• Responses are aggregated and anonymized
• Individual responses are never published

Help build a clearer picture of how brand color decisions are made today.

We're collecting responses from agencies and brand teams. Early participants will receive the first benchmark report.

Participate now