Industry

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In the Industrial section, you will receive a color wheel with the original brand color used. In addition, you choose the appropriate industry, region or country. The matching brand colors of the industry (max. 5000) are entered in the color wheel.

Below the color wheel is the brightness distribution of the colors of the industry.

In addition, you will find a representation of industrial colors according to prevailing basic colors. For this purpose, all industrial brand colors are assigned to 12 basic colors and counted.

As a further display, you will find the distribution of the perceived color distance. The colors of the industries are measured to the primary brand color (color spacing in the LCh space) and divided into four categories. 0-3 = red = same color, 3-10 = orange = close competitor, 10-20 = yellow = same neighborhood, 20+ = green = distinguishable. The larger the green content, the more the primary brand color occupies its own place in the color space. The percentages refer to the number of industry colors. For example, 90% green means that 90% of all industry colors have a color spacing of at least 20 and are therefore different from the primary brand color.

You can also tweak the primary brand color in this section. Click on the corresponding button and move the red-bordered dot on the color wheel or use the slider for brightness. When you're done, click "Primary Color" again.

If you have a STUDIO study, team comments are enabled at the bottom.

For approved studies, the selection and editing functions are disabled.